What is ‘maximalist’ design and why are we mad for it?

What is maximalist?

Maximalism is a design style that thrives on abundance, bold hues, clashing patterns, and a layered approach, championing the idea of “more is more.” In contrast to minimalism, which values simplicity and restraint, maximalism focuses on crafting spaces that showcase the homeowner’s personality and interests through a curated collection of meaningful pieces, rather than striving for a minimalist, uncluttered look.

Why are we mad for maximisation?

The reason people are mad for it right now is due to the desire for more personal expression and warmth in spaces. As we spend more time at home, there’s a shift toward making our environments feel more unique, comforting, and reflective of who we are. Maximalism allows for a mix of styles, eras, and cultures, which can make spaces feel both vibrant and deeply personal.

What draws people in is the freedom it offers: combining mismatched prints, mixing metals, and creating a space that feels dynamic and full of life. It’s the opposite of the ‘Instagram-perfect’ minimalism that’s been trending for a while, offering a more relaxed and playful approach to interior design.